Monday, 9 May 2011

Dr Romanelli aka DRx

Dr Romanelli is a surgeon of revamping and revitalizing. He is known for putting a fresh spin on classic brands and giving them a new energy. He approaches each new project as a hybrid and adds his own unique imprint.

Romanelli works with all levels of project development from inception to display to promotion. The idea behind his work is story telling. By providing his audience with a narrative context through his work, he gives products a new spin on its design and focuses on the marketing that goes into launching the product.












DRxRomanelli ... Nike Basketball














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